主讲题目：Consumer Inferences from Soldout Products

主讲人：葛欣，加拿大北不列颠哥伦比亚大学商学院市场学副教授

主持人：王建明，5278论坛 工商5278论坛 副院长

时间：2017年6月9日（周五）上午10:00-11:30

地点：下沙校区工商5278论坛 楼410会议室

工商5278论坛

2017.6.5

主讲人简介：

Dr. XinGe（葛欣） is an Associate Professor of Marketing in the SchoolofBusinessat theUniversityofNorthern British ColumbiaofCanada. She teaches consumer behavior, marketing communications, and retail management. Her research interests include constructive consumer preferences, strategic presentation of product information, consumer behavior in virtual worlds, and market signals. Her work has appeared in leading marketing journals such as Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Retailing.

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